Free Ads are a much overlooked resource for small businesses. Advertising is the life-blood of every business and is required to get the word out about products and services. Without it, a business would shrivel and be doomed to failure.
Small businesses however rarely have sufficient cash to do all the advertising they would like and this is where they can find an advantage over larger businesses. They have the flexibility to take advantage of things like free ads that the big boys don't bother with.