Most sales people know that the secret to creating a customer is to be able to engage with them at a personal level. This can of course mean different things to different businesses - but generally, if you can get in front of the customer, you can connect and make a sale. Billions of pounds get spent every year by businesses trying to do just that - get in front of the customer. IYAN lets you do this for free! IYAN Ads are optimised to do well in the search engines and the social media networks.
But IYAN can take you even further than this. It can let you deliver your sales message - personally - to your customer with a video presentation embedded in your Ad. It is a pure win-win situation that, if well done, can massively increase your potential sales. The customer gets a chance to meet you ( albeit virtually ) and trust you, and you get the opportunity to tell them about what you do. All the customer has to do is pick up the phone to continue the conversation.
Embedded Video in Your IYAN Free Ad
All IYAN Ads are free, even for the Premium Membership accounts. When you upgrade your membership to Premium (for a small annual charge ) a number of limits get lifted and some new functions get enabled. One of these is the ability to embed a video into your Ad. Currently the system only supports YouTube videos, so you will need a YouTube account.
This is a VERY powerfull feature that can be very helpful for buying and selling. For example, if you are selling a big ticket item, like a house, car or boat, you can do a video viewing so that potential purchasers can have a good look before making their decision to view in person - saving everyone a great deal of time and effort. The more expensive the item, the more important it is that the video presents your item well. For low ticket items the video from a mobile phone could be sufficient.
For businesses video offers the opportunity to talk directly to your potential customer and gain their trust and confidence to continue the conversation with you. The video could be a sales pitch, a demonstration, testimonials or just a simple face to face talk about what you do. Whatever the content, it needs to be done well, leaving the customer with a positive feeling about you and your business. The potential sales impact could be massive because it ties a focused Ad to a presentation, which means that when your customer come to your IYAN Ad you can personally engage them - and make the sale!
